Welcome to my tumblr. Here I will share little snippets of my life working as a Fashion, Beauty and Lifestyle Journalist.
I find inspiration for my work everywhere, this online space is my open moodboard, a place to plan features, shoots or styling. I hope you enjoy! Sarah-Hayley x

Sarah-Hayley x

Exciting News: On Sunday I will be reporting live from the CARAT* BAFTA TV Styling Suite and the Red Carpet to bring you all the latest news and a behind-the-scenes view! Find out all you need to know about CARAT* London in my Jewellery Notes post…

Exciting News: On Sunday I will be reporting live from the CARAT* BAFTA TV Styling Suite and the Red Carpet to bring you all the latest news and a behind-the-scenes view! Find out all you need to know about CARAT* London in my Jewellery Notes post…

Brooklyn Beckham has scored his first cover for Man About Town magazine.

The 15 year old son of Victoria and David Beckham was shot by Alasdair McLellan for a 20-page fashion story celebrating teenage style, although Brooklyn might appear a little different to the average 15 year old, sporting designer looks from Saint Laurent to Ralph Lauren.

Brooklyn Beckham has scored his first cover for Man About Town magazine.

The 15 year old son of Victoria and David Beckham was shot by Alasdair McLellan for a 20-page fashion story celebrating teenage style, although Brooklyn might appear a little different to the average 15 year old, sporting designer looks from Saint Laurent to Ralph Lauren.

It’s no joke.. Kim & Kanye cover US Vogue April issue, shot by Annie Leibovitz. #worldsmosttalkedaboutcouple as the cover says.

It’s no joke.. Kim & Kanye cover US Vogue April issue, shot by Annie Leibovitz. #worldsmosttalkedaboutcouple as the cover says.

A surprising but smart move by British Vogue as Nigella Lawson covers the April issue wearing Burberry Prorsum, shot by Nathaniel Goldberg.

A surprising but smart move by British Vogue as Nigella Lawson covers the April issue wearing Burberry Prorsum, shot by Nathaniel Goldberg.

Styling for the Red Carpet

With the Oscars tonight I have allowed a little insight into what happens a month before the red carpet when I am styling my clients.

RESEARCH
In the beginning I research ideas and also look over my personal files detailing what my client has worn to every event, along with press cuttings - good and bad.

MEETINGS
I take a few ideas with me to my client on a breakfast or lunch appointment and we spend time discussing my ideas and also their requirements. They could have a contract with a particular designer or other professional commitments.

SHOWROOM APPOINTMENTS
After researching I make appointments at designer showrooms and look at options. It can take approximately fifty emails per designer to request 10 samples by 10 designers. The emails explain where to send the gowns and when I will be return them, however as a designer makes only one worldwide sample there is a lot for the PR’s to schedule.

FITTINGS
When the samples arrive they are placed on a rail and I go through each sample to make sure they are perfect. They are then steamed and numbered in order of preference. Two weeks before the event my client is fitted in each dress and photographed. Together we choose our 3 favourites and ensure these fit perfectly.

FINAL TOUCHES
Most of the time my client will wear the first choice but on one occasion we spotted another celebrity wearing a similar dress so swapped to the second choice, changing in a car park! During the final moments before the red carpet I am ensuring there are no creases on the dress, that the jewellery is all present and correct and no make-up smudges. As soon as my client hits the red carpet I am emailing the PR to confirm designer details.

The process I go through in comparison to preparation for the Oscars is significantly less. This is the biggest red carpet moment of the year and the pressure is tenfold for both actress and stylist, in particular for the nominees. Not only do they need to look incredible but they need to please a whole host of individuals. Gowns will not be chosen until the last minute, which is why it is difficult to predict what designer a screen star will wear. So instead of predicting their gowns, I have featured how I would style them!

Do you agree with any of my choices?

beulahlondon:

"Beulah is the go to label for beautiful dresses for a variety of occasions" Sarah Hayley, Fashion Journalist & Stylist. Click here to read the full article x


A one minute roundup of my #lfw aw14 season.

I wish they made movies like this again! #tocatchathief #classic #GraceKelly #edithhead

I wish they made movies like this again! #tocatchathief #classic #GraceKelly #edithhead

I am a self-confessed Princesse.tam.tam addict. At Christmas I am very lucky that my wonderful family take note of the helpful hints I give to them, either leaving my laptop screen at a particular loungewear piece or just declaring.. “You MUST see this pyjama set by Princesse.tam.tam…” this is because Princesse.tam.tam create the most luxurious loungewear and lingerie and it has now become a welcomed tradition.  I am slowly building up a considerable collection and unlike other brands the quality doesn’t diminish from wash to wash!
Below you will find my favourite lingerie sets and loungewear, the perfect gifts for the discerning females in your family!
Competition
I have teamed up with Princesse.tam.tam to offer a special goodie bag for a lovely reader. Simply tweet me to @xsarahhayleyx with the link to  the Princesse.tam.tam item you would place on your Christmas wishlist? The winner will be picked at random. All tweets to be received by 22nd December.

Competition Rules:
Please note that Sarah-Hayley Freelance does not accept liability for prizes lost in the post, delayed posting or damaged goods. The goodie bag will be sent via Royal Mail 2nd class post, proof of posting, on 23rd December and is not guaranteed to reach you before Christmas. This competition is open to UK readers only.

I am a self-confessed Princesse.tam.tam addict. At Christmas I am very lucky that my wonderful family take note of the helpful hints I give to them, either leaving my laptop screen at a particular loungewear piece or just declaring.. “You MUST see this pyjama set by Princesse.tam.tam…” this is because Princesse.tam.tam create the most luxurious loungewear and lingerie and it has now become a welcomed tradition. I am slowly building up a considerable collection and unlike other brands the quality doesn’t diminish from wash to wash!

Below you will find my favourite lingerie sets and loungewear, the perfect gifts for the discerning females in your family!

Competition
I have teamed up with Princesse.tam.tam to offer a special goodie bag for a lovely reader. Simply tweet me to @xsarahhayleyx with the link to the Princesse.tam.tam item you would place on your Christmas wishlist? The winner will be picked at random. All tweets to be received by 22nd December.

Competition Rules:
Please note that Sarah-Hayley Freelance does not accept liability for prizes lost in the post, delayed posting or damaged goods. The goodie bag will be sent via Royal Mail 2nd class post, proof of posting, on 23rd December and is not guaranteed to reach you before Christmas. This competition is open to UK readers only.

My latest work. High Goal Glamour, The Polo Magazine Styled by Me, Shot by Lucy Davenport, Make Up by Lucy Pearce, Hair by Stuart Holmes, Models Charlotte and Xenia. Production Cheltenham Fashion Week. Featuring designers Marina Qureshi, Nina Naustdal, Elena Antoniades, Billionaire Couture and Joana Almagro. Accessories by Marc Cain, Victoria Tryon, Kiki McDonough and Shaune Leane.

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